Increased dwell times have been linked to higher conversion rates; this means dwell time can show what content works and what doesn’t, allowing marketers to optimize future content endeavors with conversion in mind.
2. Content Brands
Content marketing is no longer a suggested marketing approach; if you aren’t creating original, useful, and interesting content for your users, then your brand will be left behind. The future of content marketing means a shift from branded content to content brands. The basic difference is that branded content is meant to push a product or service, while a content brand is meant to build a relationship with an audience. This relationship is then leveraged to create a loyal customer-base ready for conversions.
3. Episodic Content
As content marketing becomes a mainstay in most marketing efforts it is also becoming more sophisticated. One aspect of this evolution is the focus on narrative content that often comes in installments.