Marketing is creative
It's about communication, persuasion and finding new ways to explain the benefits of your products and services so that people buy them. Of course, you need to offer them something they’re likely to want, which often means finding new solutions to old problems. For example, Marmite recently discovered that some customers found it difficult to use Marmite from a jar. Their solution? To devise an alternative, squeezy bottle version, that is much easier to use!