Stanley is focusing on maximizing profit, as shown by the increase in net profits over the period2003 to 2009. His dilemma about adding the software designer, which would depress earningsfor the near term, also demonstrates his emphasis on this goal. Maximizing wealth should be thecorrect goal for a financial manager. Wealth maximization takes a long-term perspective and alsoconsiders risk and cash flows. Profits maximization does not integrate these three factors (cashflow, timing, risk) in the decision process.