About the Author: Henneke Duistermaat is a marketer and copywriter. Her book, How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers, is out today and free to download on Amazon until July 1, 2013.
Read more: http://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell#ixzz2l6IQiria