Generally, a big share of BPM research focuses on process improvement and compliance,while other BPM research focuses on innovation. While both improvement and innovation are important for practice, a BPM initiative usually focuses on one of these goals. Trkman (2010) gives the example of a bank that needs to decide whether it should actively encourage employee’s innovativeness or focus on cost reductions. As traditional process management activities are less conducive to organizational effectiveness in situations where innovation is pursued, process managers need to select and adapt their management approach depending on their goal. An example from process modelling research is that process models which are developed based on radical innovation are usually developed in a step-by-step, iterative, and creative approach, possibly resulting not in one single but a portfolio of process models. The focus of BPM can therefore be considered as a contextual factor for BPM guiding the selection of appropriate management approaches.