Lao coffee producer eyes larger share of AEC market
A Lao coffee producer is hoping to expand its share of the regional market and is going all out to take advantage of the growing popularity of coffee drinking in Asean countries.
With the Asean Community now in effect, it provides an exciting opportunity for entrepreneurs in the region to boost their market share and seek out new points of sale.
“The Asean Community offers a great opportunity for Lao coffee because there are millions of coffee drinkers all around the region. But initially we have to be stronger here in Laos before entering bigger regional markets that need a huge budget to fund all of the operations involved,” said the owner of Sinouk Coffee, Mr Sinouk Sisombath.
Mr Sinouk spoke to Vientiane Times in Vientiane last Friday during the launch of Sinouk's Coffee Pavilion. He views the opening of the coffee pavilion as another step in strengthening the market for Lao coffee products.
“The pavilion is a learning house where Lao people can upgrade and professionalise their coffee making skills,” he said, adding that it is the first such educational centre in Laos.
He explained that Sinouk Coffee will use the centre to demonstrate the company's ability and the potential for Lao coffee production from the raw material stage right up to the creation of the coffee learning centre.