CONCLUSION:
Consumer shows distinct behavior before purchase, during purchase and after purchase that is called consumer
behavior and that is important to know to make policy. Telecommunication operators’ market has a great
potentiality because mobile phone in Bangladesh has become as part of the country’s culture from upper class to
lower class in connecting and making communication with the nearest ones or the associates through mobiles.
Today consumers are more learned, demanding and well informed than previous. Now the consumers enjoy
various types of cable channels and newspapers those are used to inform, to persuade and to remind consumers.
Consumers are also influenced by family members, friends, colleagues, relatives and by groups. In Bangladesh
mobile phone has been introduced in 1993. It has become a very popular communication medium because
business people, professional persons, even students are using this products intensively for their personal and
occupational purposes. Thus it may also be used as an alternative medium of communication and transaction
like introducing mobile transactions, m-commerce and mobile banking. It is hoped that the academic
proponents and concerned professionals would accept the study outcomes and its implications for the
government, business organizations and the mobile phone operators because this study finds demographic
profiles of consumers that indicates their choice behavior, how do they become awarded and their satisfaction
level