3. Research Procedure and Data Analysis
The qualitative approach is used to explore students’ responses towards the ArtsMedia activity through the
mixed method of using a field study observation procedure and a semi-structured interview procedure respectively.
The use of video-recording for the observation method in this study is to capture the free flow of communication
and expressions of students as they described their creative experiences. Interviews were also conducted as
supporting evidence to clarify and explain the engaging activities that had occurred and captured in the videos. The
study was conducted at one of the primary schools in Bangi, Selangor involving fourteen Year 4 students.
These students had been divided into two groups and each group was instructed to prepare an animation
presentation on a given science topic, the concept of plants or the concept of animal survival respectively. After
the activity, a semi-structured interview was conducted with the students who were asked to describe their creative
play experience during the ArtsMedia activity in the classroom and to clarify how different is the teaching and
learning method, with the integration of the ArtsMedia activity, compared to a normal teaching and learning method
practiced in a science class. Majority of the students agreed that the same teaching and learning process is practiced
in both methods which are teacher explanation of concept, student experiment to understand the concept, and note
taking. However, integrating the ArtsMedia activity allowed them to express and construct their own understanding
of the science concept creatively in a project-based presentation. Table 1 below shows the engaging tasks that had
happened in every phase of the ArtsMedia activity.