Finally, the fourth type of interaction between culture and knowledge occurs when culture shapes the organization’s reaction to new knowledge, mainly by validating or rejecting it. One of the key steps in creating new knowledge for the organization is the ability to question cultural beliefs and existing ways of working, which is usually a difficult challenge for leadership.
Based on these arguments, it becomes clear that organizations should take a hard look at their culture before launching a knowledge initiative (Davenport & Prusak, 2000). According to Liebowitz (1999), the success of KM is 90 per cent dependent on building a supportive culture.