1. POOR LITTLE FISH basin [link]
As consumption is incalculable, saving is often neglected through daily consumption. Rather than forcing people to consume less, thus depressing the using experience, Poor Little Fish basin offers an emotional way to persuade consumers to think about saving water, by making consumption tangible.
There is a traditional shaped fish bowl in the Poor Little Fish basin. While using, the level of water in the bowl gradually falls (but does not actually drain out); it will go back to the same level once the water stops running. As well, the water from the tap is pure, as its pipeline does not connect to the bowl.