The results of this research allow us to understand the functioning of the route, and the contribution of creativity to the processes necessary to develop the tourist-cultural offer. The main finding is that it is important to see the itinerary as a system which links the users of the tourist-cultural offer and the network of suppliers that develop it. (figure 1). The driving force for this system and at the same the link between users and suppliers is creativity. Despite the weak points found both in the tourist offer and in the composition and functioning of the network, which both serve to limit the creativity of the route, there is clearly creative potential which can be developed in future