Customers are the lifeblood of any business, so treating them well should always be a priority. By regularly exceeding expectations, you can boost customer satisfaction and retention. Why not encourage them to become a brand ambassador? We explain how you can go beyond your customers’ expectations.
You need to provide a high standard of customer service if you are to retain customers and win new ones. Small firms are in a great position to compete with larger companies on customer service. They usually have the flexibility to go the extra mile to make customers and potential customers feel valued.