Identity is something unique to the individual, yet constructing an identity does
not take place in isolation nor is it a solitary activity. Privacy allows us the freedom
to “[develop] our interests and personalities in a way that is not always compatible
with social norms” (Ben-Ze’ev 2003, p. 462; Austin 2010; Poullet 2009). Although
claimed as exclusively and uniquely ours, identity is fundamentally social, and the
sense of self is developed through the collaborative, collective experiences of our
social interactions (Mead 1934). The construction and performance of digital
identity is similarly intertwined within a web of complex offline and online social
connections (Austin 2010; Baym 2010; Buckingham 2008; Mallan and Giardina
2009; Marwick and boyd 2010). Mallan and Giardina (2009) use the term
“Wikidentity” to capture the highly collaborative nature of forming these digital
identities. Utopian rhetoric frequently presumes SNSs to be digital places “where
one can ‘type oneself into being’” (boyd and Ellison 2007, p. 211). However, SNSs
are connected, intertwined, and embedded in our offline social spaces, and as a
result, the digital self is often met with similar constraints to the offline self
(Albrechtslund 2008; boyd 2006).
Identity is something unique to the individual, yet constructing an identity doesnot take place in isolation nor is it a solitary activity. Privacy allows us the freedomto “[develop] our interests and personalities in a way that is not always compatiblewith social norms” (Ben-Ze’ev 2003, p. 462; Austin 2010; Poullet 2009). Althoughclaimed as exclusively and uniquely ours, identity is fundamentally social, and thesense of self is developed through the collaborative, collective experiences of oursocial interactions (Mead 1934). The construction and performance of digitalidentity is similarly intertwined within a web of complex offline and online socialconnections (Austin 2010; Baym 2010; Buckingham 2008; Mallan and Giardina2009; Marwick and boyd 2010). Mallan and Giardina (2009) use the term“Wikidentity” to capture the highly collaborative nature of forming these digitalidentities. Utopian rhetoric frequently presumes SNSs to be digital places “whereone can ‘type oneself into being’” (boyd and Ellison 2007, p. 211). However, SNSsare connected, intertwined, and embedded in our offline social spaces, and as aresult, the digital self is often met with similar constraints to the offline self(Albrechtslund 2008; boyd 2006).
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