Customer service is more than how you treat the customer in direct interactions at the point of sale. Customer service is also delivering a quality product, at a fair price and delivering it when it is promised. Modern Enterprise Resource Planning (ERP) systems are designed to help improve customer service in those key areas.
Companies usually implement new business systems for internal reasons, mainly the reason being improving profitability. What is also true is that by increasing the quality of the products, reducing costs and increasing delivery reliability they also improve customer service. Modern ERP systems help improve customer service.