On a related note, product stakeholders pointed out that some degree of trial and error was inherent in the design process as traditional methods of task analysis or requirements gathering were less relevant in this domain. In the absence of well-defined requirements, product stakeholders focused on the types of feelings a certain user experience may elicit:
…there are experiences you want to make possible and states you want people to get into and feelings you want people to feel more of or less of…and so, in my mind, a lot of the decisions that you make are pretty easy if you have a very clear sense of that at a high level. You know once you get into nitty-gritty, the decisions are much more about what you can rid off, essentially…what you can take off.