This bread is as good or better than it looks. When I tasted it, I was instantly reminded of a delicious flavor and fluffy texture that I had enjoyed before. I searched my brain to try and figure out just where I had tasted that flavor and texture before. Then it dawned on me…Brioche! That’s what this bread reminds me of. However, I think this bread might actually be better than Brioche. Simply because the fluffy, delicious and rich taste of this bread comes from the Tangzhong and not loads of butter like Brioche. I love Brioche mind you, but all that butter, yikes! I’ve also seen comments by some of the other bakers that this reminds them of challah. I can see that as well.