Forecasts from the World Bank predict the global economy will grow at the fastest rates it’s seen since the global financial crisis for the next couple of years. And developing nations – those that are not considered high-income – are poised to grow at a rate that’s almost double the global average. But a world in transition carries risks and unpredictability. The nations that differentiate themselves are those that have the resiliency and momentum to overcome the challenges.
U.S. News partner and brand strategy firm BAV Consulting has developed a metric that measures just that: BAV’s BrandAsset Valuator Model of Brand Building. Translated into the Movers subranking, it represents a version of this metric predictive of a country’s future growth in terms of per capita purchasing power parity gross domestic product.
The Best Countries rankings, conducted in partnership with BAV and the Wharton School of the University of Pennsylvania, is based on a survey which asked about 16,000 people from four regions to associate 60 countries with specific characteristics. The Movers subranking is based on an equally weighted average of scores from four country attributes: different, distinctive, dynamic and unique. The Movers subranking score had a 10 percent weight in the overall Best Countries ranking.