It’s amazing to look back to when digital magazines were still something of a novelty. Today,
it’s a given that print publishers will soon create a digital version of their product if they
haven’t already.
In fact, publishing entrepreneurs who have launched from scratch with print, digital and
website simultaneously, and even established websites with no magazine at all are beginning
to create their own magazines – multiplatform publishing run backward, so to speak.
But even as they become part of the norm, everyone is still trying to figure out how to sell
digital magazines in this brave new world of ours. Sometimes the newest and hottest ideas
are just that – ideas. We’re focused on strategies that have actually been executed and
demonstrated to work.
So here are 8 strategies we’ve compiled for selling digital magazines.