Make your corporate culture positive. Doing so will help your team to properly reflect your core values when they are outside of the office. This type of positive impact on various areas of personal life (neighborhoods, social media, etc.) will lead to increased interest in your business and a broader reach than mere marketing alone could have given you. It’s called brand recognition and it isn’t only relegated to logo placement. Create a culture that has a life of its own and people will stand up and take notice.