School holiday times are potential periods when children may be more exposed to the dangers of electricity, through boredom and having more time to get into mischief. To keep the awareness high through these periods, CE Electric conducts local and regional newspaper and radio campaigns on seasonal themes relating to the safe use of electricity, and runs competitions about electricity safety for children in local newspapers. For example, CE Electric's Easter 2006 competition ran in 26 newspapers, with a combined circulation of 1.2 million. More than 450 entries were received from children in the Middlesbrough area alone. Commercial radio stations are also used to broadcast safety advertisements aimed at teenagers.