THE GOAL AND DESIGN
Lollipop is designed to be enjoyed like a fashion magazine ... it's all images, with very few words and no "grey" longform text. We inform what the reader is looking at through captions, and we give some specific race and circuit data. But beyond that, we simply want to document history. We go into each race much like how war photographers did in WWII, attempting to show what is going on around us as we stand amongst the action.
You can be a fan or gain an understanding of F1 through a multitude of media, with all the stats, news, history and gossip found on the web. We acknowledge that, but we aren't competing with that: we are showing real events, real moments, without glamourizing and hyping. We show the raw footage and as magazine creators, we don't stand in between our readers and the subject, we simply attempt to bring the two together and then get out of the way.
Our hope is to simply showcase Formula One racing to an audience that is as enthusiastic about it as we are, by showing North American fans glimpses of the sport they do not get to see on TV or in the news-style presence F1 seems to only have. And for the curious fan who knows nothing of the sport, we simply want to appeal to their visual aesthetic and reveal to them the beauty and grandeur of it all.