The study revealed four key implications for practitioners. First, they can use creative
methods, rather than depend on funding, to implement two-way strategies. Second, they should
utilize audience members to spread messages to peers. Third, they can make small changes to add
more symmetrical communication. Fourth, they should consider entering into more partnerships.
These findings suggest that when practitioners learn what their colleagues are doing, they
can create more effective campaigns, which ultimately lead to healthier communities