Three customer service operational CRM technologies:
1.Contact Center is where customer service representatives (CSRs) answer customer inquiries and respond to problems through a number of different customer touch points.
2.Web-Based Self-Service Systems allow customers to use the web to find answers to their questions or solutions to their problems.
3.Call Scripting Systems access organizational databases that track similar issues or questions and automatically generate the details for the CSR who can then relay them to the customer.
CUSTOMER SERVICE AND OPERATIONAL CRM