In addition, O’Brien and Torres 2012 wrote an article named Social Networking and Online Privacy: Facebook Users’ Perceptions. As a result, the researchers found that Facebook users are alert and cautious when using the social networking sites. However, Facebook users are not completely informed or aware of all activities concerning privacy on the social networking sites. Though, low trust levels to date have not hindered activity on Facebook and membership continues to rise. Facebook users seem willing to push aside trust issues to achieve social interaction. The importance of trust in a social networking context is clearly questionable and perhaps different determinants for online activity exist in different online environments.