. By 1980 it had been the most popular soft drink in the world for nearly 100 years However, by that time Coke more competition, and sales figures started sipping an fort to Coca-Cola created a new, improved formula. This boost sales, new formula tested in 200,000 taste tests, and the results were clear: was Most people much preferred the flavor to the original Coke The Coca-Cola company decided to stop producing the formula they had bee for 100 replace it with New Coke. This was an enormous years and to marketing mistake People were outraged that the original Coke was no longer available, and New Coke was a flop. Coca-Cola executives must have been surprised! They had get rid of New Coke quickly and bring back the original formula to