Developing countries also have to compete with other countries, regions and cities for foreign direct investment (FDI). A strong country brand ensures a country is in the evoked set of a targeted investor in the first place. The process of country branding would have helped a country define its investment priorities and chosen investment targets, have an information bank that adequately addresses investor questions and concerns, and employ the appropriate strategies and techniques to investment promotion (de Vicente, 2004). A country that is branded would also be in a position to harmonise national policies as varied as a country’s education, culture, health, taxation, foreign diplomacy, export promotion and energy supply to promote investment.