You’re probably thinking: “I run restaurants and we sell food and drinks.” That’s the obvious answer of course, but think about this: Restaurants are a business—one of the most challenging of all businesses to master and succeed in. The failure rate is legendary and far too many operators are very much tied to their businesses. It's a struggle to get customers in the door, to hire decent people, find that all elusive profit and pay themselves and their staffs what they are truly worth.