Our business idea is to offer fashion and quality at the best price in a sustainable way. It’s about the best value, not the cheapest price. Sustainability is an important part of this. We know that our customers, just as our colleagues, care more and more about it. And while we must be realistic about the fact that most customers are not prepared to pay more for added sustainability value, I am convinced that it will become an important differentiator in the future.
But much more than that, in order to remain a successful business, we need to keep growing – and at the same time respect the planetary boundaries. So, there is no question that it makes clear business sense to invest in our sustainability.
Our business idea is to offer fashion and quality at the best price in a sustainable way. It’s about the best value, not the cheapest price. Sustainability is an important part of this. We know that our customers, just as our colleagues, care more and more about it. And while we must be realistic about the fact that most customers are not prepared to pay more for added sustainability value, I am convinced that it will become an important differentiator in the future.But much more than that, in order to remain a successful business, we need to keep growing – and at the same time respect the planetary boundaries. So, there is no question that it makes clear business sense to invest in our sustainability.
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