This study concludes that Toyota's purpose is crafted in its stakeholders power
structure and its cultural values and assumptions. Toyota's purpose is to be a wellbalanced
global corporation that is a contributing member of the local communities. It
strives to attain this by taking care of its employees, suppliers, and local communities,
and by improving the quality of life of people in these communities. The main drivers
behind Toyota’s strategic key decisions are pursuit of balanced growth and enhacement
of profitability. Toyota's strategic decisions are linked through its key objectives to its
operative manifest purpose which also is its stated purpose.