H2b. The higher the rating of importance of room comfort by
hotel guests, the greater the influence on performance evaluation
of room amenities.
Hotel guests tend to evaluate the standards related to service
and product quality of the hotel based on their holistic stay satisfaction
which includes reservation, access, safety, room amenities
etc. To improve quality perception and raise repeat purchase (as per
Bell et al. 2005; Brodie et al., 2009; Palmer et al., 2000) does room
comfort add any value to hotel access and safety? Following hypothesis
is proposed to test this relationship: