Values mean something that society needs. To cultivate and social target take in life. The values change over time. As well as the beliefs and values of the society and culture is different. Mainly because of their faith. For example. Live a life of luxury extravagant. There is a freedom of itself. Appreciate the western culture, and modern technology. Which, in the capitalist system. The values of most people to use in production. Production will be measured by the values of the people at that time. Will cause current popular in that period. Like the advertising offer by using the famous artists to advertise to call the attention of consumers.