Managing the communication process
Communication is generally recognized as one of the most important factors that influence change outcomes .For example, Hayes (2007) argues that the features of communication networks and the effects of interpersonal relations can have a major influence on the process and outcomes of organizational change. Particular attention is given to the notion of ‘effective communication’ that informs employees, enables feedback and promotes wide-scale consultation. Many writers in this area assume that such action will overcome resistance to change (resistance is often seen to stem from natural anxiety, ignorance and misunderstanding) by stimulating interest and commitment and thereby reducing opposition (e.g., Paton and McCalman, 2000)