Digital assets are in many ways at the heart of successful digital marketing.
These are the websites, widgets and applications we want customers and
potential customers to interact with. However, many digital marketers, sadly,
do not understand the importance of laying solid foundations when it comes
to designing and developing web assets. Like building a house, good planning
and foundations are vital to stability, longevity and even scalability. Building
a good house is about a lot more than choosing the colours of the walls, and
building great digital assets is certainly about a lot more than choosing the
colours for a website.