Organisations with a customer focus will typically:
• aim for complete customer satisfaction
• allow customers easy access to the organisation find
exactly what they want
• design logistics to meet, or exceed, these demands
• be flexible and respond quickly to changing customer
demands
• get a reputation for outstanding quality and value
• do after-sales checks to make sure the customers remain
satisfied
• look outwards so that they are always in touch with
customers, potential customers, competitors, and so on.