Evaluation of growth models
Knowledge of the processes outlined above should help managers to anticipate problems they are likely
to encounter as organisations grow, and to be aware of key variables at each stage of growth. However,
managers must also be aware of the limitations of the models.
The organisational life-cycle approach does not explain the underlying process of growth, and is not
particularly helpful in providing insights into the points at which transitions from one stage to the next
take place. Greiner’s model is more precise in these respects, but still has limitations, such as: