At the beginning, the company distributed products only in domestic market with outlets being held in a series of events. After the company earned innovation-based awards for its products and was recognized for its efforts to help enhance local community, media and states agencies become interested in the firm and reported its story. Holding outlets in a series of events and undertaking online marketing on Facebook also help create awareness of the company’s products, Mr. Pipat said.
With local wisdom of product of product development through food science innovation and international production standard, Chiwadi was honored by the Asian Pacific Coconut Community (APCC), which has more than 18 member countries, the company has greater chance to meet up with coconut manufacturers worldwide. This help boost the company’s export and promote products.