The new logo (above left) has dumped the old jumbo-jet fatness for a razor-edged sharpness. Where the old logo's typeface appeared painted with a wide brush, the new logo is cut with a laser. The "iconic ball" (representing the unification of Airbus’ founding companies) has undergone the hyper-popular W Hotels makeover, giving it some moody shadows and an avant-garde modernity. The new logo will be phased in over the next few months.