- Integrative models. These models attempt to integrate process and product innovation in respect to the technology. Life cycle (birth, prosperity, maturity, etc.). In the model developed by Utterback and Abernathy (1978), the dynamic nature of the innovation process was stressed and the process was represented as changing over time as the industry evolved and matured and the initial focus on new product development changed to one where the concentration was on process optimization and cost reduction. Although exttemely useful, the model failed to adequately represent the innovation process when tested over a range of industries (Utterback and Abernathy, 1981).
- Integrative models. These models attempt to integrate process and product innovation in respect to the technology. Life cycle (birth, prosperity, maturity, etc.). In the model developed by Utterback and Abernathy (1978), the dynamic nature of the innovation process was stressed and the process was represented as changing over time as the industry evolved and matured and the initial focus on new product development changed to one where the concentration was on process optimization and cost reduction. Although exttemely useful, the model failed to adequately represent the innovation process when tested over a range of industries (Utterback and Abernathy, 1981).
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