THE E-BUSINESS INNOVATION
The ticket sales sector of the entertainment industry is a large part of New York City’s economy. The market for Broadway theater tickets has been stable for at least several years at around 11 million tickets sold per year, up to 12.3 in the 2006-07 season (Table A2, Appendix A). The market is currently served by several well-established competitors, including Ticket Master, TKTS, Ticketron, and the ticket windows in theaters. Despite strong competition, TSI management is convinced that they have a unique and innovative way to offer tickets to theater-goers. The initial technology assessment and marketing study indicate that TSI’s solution will provide better, faster, and more efficient services to theater-goers than competitors.