organization. In today’s competitive corporate world an organization needs to guide the behavior pattern of the
organization and its people’s action to attain desired strategic position. GP has attained its strategic position and
has become a dominant force in the industry. GP strongly considers the culture of the organization as a strong
influencer behind its attainment and through this culture relates its employees with the goals and objectives of
the organization.
In GP, a friendly and supportive working environment is provided for the employees. It ensures that the rules and
regulations of the organization are well defined and not a burden to its employees. It is important that employees
feel motivated to follow the rules and regulations and are not being forced. This leads to employee satisfaction
and positive associations with the organization, management and respective individual positions. The rules and
regulations are considered an inalienable part of the culture. As the employees are satisfied with the rules and
regulations, they are also satisfied with the culture the organization provides. GP has a satisfactory organizational
culture for its employees and this culture creates motivation for high standards of performance. Organizational
culture of GP imparts a sense of satisfaction among its employees. While the benefits the organization provides
to the employees, both tangible and intangible, add to job satisfaction. This can be proven due to the positive
behavior of employees and the business outcomes. But does it affect organizational performance? The answer is
yes, and on an equivalent scale. The results suggest the positive traits leading to positive results. GP with access
to large capital, thus ensuring employee satisfaction becomes relatively easy via monetary rewards in even the
highest levels of the organization. The GP culture however takes measures to avoid such a circumstance by
resorting to altered strategies to improve the situation.
Innovation is key thrust at GP that takes to the forefront of the industry. At the introduction stage, the
organization used to practice radical innovations and captured the market within a short period of time. The
contemporary market however is well defined and highly competition allowing for little room for untested
concepts or radical innovation. Thus, the organization recently used open innovation and creativity as a weapon
to compete in this highly saturated market and to hold their current strategic position instead of chasing after new
ideas. At this juncture, GP is imparting system upgrades and incremental innovation. The organizational culture
of GP has a strong influence towards the innovation; by creating new functionality in assembling parts in new
ways and bringing technical improvements and extending the applications of its previously done radical
innovations. The organizational culture of GP needs to have a positive impact on innovation and creativity for
the purpose of its business environ and maintain its current position in the market. GP has been a successful
operator in the market for more than decade now and it can be said that its product is reaching the maturity stage.
The organization has reached a stage where it encourages innovation. The innovation GP tends to create in its
employees is through highly cross-functional activities. As Ilgen & Pulakos (1999) pointed out, the emerging
innovation and creativity make organization active in dealing with changes. Innovations are not always apparent
directly, the way GP culture affects innovation and creativity is affecting more passive functions of the company.
Authors like Martell (1989), Schuster (1986), Phesey (1993) and Ahmed (1998) in their works have highlighted
on the organization cultures influence over the creativity and innovation of employees which ultimately inspire
organizational performance.