Another form of inconsistency emerges if you apply moral standards differently according to the situation or the people involved. To be consistent and act with integrity, you must apply the same moral standards in all situations. For example, you might consider it morally acceptable to tell a “little white lie” to spare a friend some pain or embarrassment, but would you lie to a work colleague or customer about a business issue to avoid unpleasantness? Clearly, many ethical dilemmas are not about right versus wrong but involve choices between right versus right. For example, it is right to protect the Alaskan wildlife from being spoiled, and it is right to find new sources of oil to maintain U.S. reserves, but how do you balance these two concerns?