Beyond simply selling their products and services online, companies can use the Internet to build stronger relationships with important business customers. For example, Dell has created customized Web sites for more than 100,000 business and institutional customers worldwide. These individualized Premier.Dell.com sites help business customers more efficiently manage all phases of their Dell computer buying and ownership. Each customer’s Premier.Dell.com Web site includes a customized online computer store, purchasing and asset management reports and tools, system-specific technical information, links to useful information throughout Dell’s extensive Web site, and more. The site makes all the information a customer needs to do business with Dell available in one place, 24/7.