Hello. I am one of the actors in this advertisement campaign.
The historical setting is in Kanchanburi, Thailand during WWII when the invading japanese forces forced POWs to build a railway leading to Myanmar. This railway also was built to pass the River Kwai, the scene of a famous movie. As in many other countries that were invaded by the japanese and german forces of WWII, there were many brave men, women and children who risked their lives to help refugees, POWs, resistance cells, the Allied Forces, and the injured. My grandparents were two such individuals during the japanese invasion of Korea. War is an ugly thing but even in that darkness, many chose to share the best of humanity. Compassion is a beautiful and powerful gift that is needed in so many places at this very moment. It is an incredible power that all of us have at our disposal. Let's use it.