Training just as southwest’s personnel department was renamed the people department, its training department was renamed the university for people. Located at dallas’ love field, the university was responsible for running most of southwest’s training programs. Its curriculum included leadership training programs for both new and experienced managers. Significantly, the university for people taught coaching not policing, as the primary management stlye. All customer contact employees, including pilots, received customer care training . employees also attended specialized courses on a variety of topics that included decision making, communication, stress management, safety, career development, employee relations, and performance appraisal. Once a year, southwest supervisors and executives attended a two day frontline training program whose main purpose was cultural indroctrination; program coordinators selected a different company them each year and focused the training on creative activities and challenging exercises related to that theme.