Looking within your industry—for example, looking at what your successful competitors are doing—can certainly lead to improvement. But “improvement” is not the same as “radical, blow-the-competition-away breakthrough.” For this, you need to look elsewhere. It’s really a three-step process:
1. Find a company or organization outside your industry that’s producing successful, breakthrough results.
2. Determine what it is that they’re doing to produce those results. Do not think about your own business or industry when doing this! All you’re doing here is figuring out what’s working for them, in their industry.
3. For every answer you came up with in Step 2, ask, “How could I incorporate that idea into my business?”
This is what connecting dots looks like. Is it easy? Not at first. But it does get easier with practice. Spending 15 years working with John Keister doesn’t hurt, either.
Looking within your industry—for example, looking at what your successful competitors are doing—can certainly lead to improvement. But “improvement” is not the same as “radical, blow-the-competition-away breakthrough.” For this, you need to look elsewhere. It’s really a three-step process:1. Find a company or organization outside your industry that’s producing successful, breakthrough results.2. Determine what it is that they’re doing to produce those results. Do not think about your own business or industry when doing this! All you’re doing here is figuring out what’s working for them, in their industry.3. For every answer you came up with in Step 2, ask, “How could I incorporate that idea into my business?”This is what connecting dots looks like. Is it easy? Not at first. But it does get easier with practice. Spending 15 years working with John Keister doesn’t hurt, either.
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