The purpose of this study is to investigate how Starbucks succeeds in a business world by
using CSR as a long term strategy. We consider CSR strategy in terms of how this company
can run business by using innovative technologies to increase the products and reduce costs
and no damage to the environment. Also, we intend to study how this company succeeds in
gaining a competitive advantage in its business. Moreover, we also intend to find out how it
deals with social responsibilities both in the internal organization and communities including
how it can protect environment. We will focus on five principle areas based on sustainable
values-based service business of Starbucks Company and the communication of the company
in order to know how the company communicates with its stakeholders.