Place: Prime retail locations
Zara, like its competitor brands, is located in prime retail areas like Ion Orchard, Orchard Road, 313@Somerset where human traffic is high. As aforementioned, Zara invests in prime locations as they place great emphasis on the presentation of its storefronts. Zara also has an online store, which increases accessibility to its customers, allowing them to make purchases conveniently on the go. However, this function is currently not available to Singaporean customers.