HOW TO USE
Social AS AN ADVOCACY TOOL
BY SABRINA KIDWAI AND CATHERINE IMPERATORE
W hen Baraek Obama
ran for President in
2008, he not only used
a grassroots campaign
to reach out to his constituents, he also
utilized social media. President Obama
is often referred as the "Social Media
President" because of how he used Twitter
and Facebook as a means of communicating
his messages. Since Obama's
run for President, other politicians and
federal government officials have sought
to eapitalize on social media's reach by
creating their own Facebook, YouTube
and Twitter accounts. Policymakers are
engaging in social media to not only
interact with their local communities, but
to keep their eonstituents informed about
upcoming meetings, speeches and visits,
as well as campaign news. For example.
Rep. Clenn Thompson (R-PA), co-chair
of the Congressional Career and Teehnical
Education (CTE) Caucus, made a
speech about the importance of CTE on
the House floor in June, which was shortly
followed by a blog post as well as updates
on Facebook and YouTube.
HOW TO USE
Social AS AN ADVOCACY TOOL
BY SABRINA KIDWAI AND CATHERINE IMPERATORE
W hen Baraek Obama
ran for President in
2008, he not only used
a grassroots campaign
to reach out to his constituents, he also
utilized social media. President Obama
is often referred as the "Social Media
President" because of how he used Twitter
and Facebook as a means of communicating
his messages. Since Obama's
run for President, other politicians and
federal government officials have sought
to eapitalize on social media's reach by
creating their own Facebook, YouTube
and Twitter accounts. Policymakers are
engaging in social media to not only
interact with their local communities, but
to keep their eonstituents informed about
upcoming meetings, speeches and visits,
as well as campaign news. For example.
Rep. Clenn Thompson (R-PA), co-chair
of the Congressional Career and Teehnical
Education (CTE) Caucus, made a
speech about the importance of CTE on
the House floor in June, which was shortly
followed by a blog post as well as updates
on Facebook and YouTube.
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