Dealing with customer complaints
Develop an effective customer complaint policy by:
•considering how effectively you currently handle complaints
•involving your staff in developing a complaint handling system
•deciding who will handle complaints
•writing down your complaint handling procedure
•making a standard complaint form
•making sure all staff are trained in the procedure and complaints resolution
•displaying a sign saying you welcome genuine complaints about product quality or service
•clearly advising customers where and how they can report problems
•making sure your customers can report problems to you at any time
•recording all problems and complaints
•trialling the system and using customer and staff feedback to improve it over time.