Strengths
The product ‘the steamed boneless mackerel fillet’ is the first mackerel product in the market that offers customers steamed boneless mackerel, which is different from other mackerel products. In order to ensure our consumers of the finest quality and safety, the product is certified to HACCP (Hazard Analysis and Critical Control Points), which makes consumers willing to pay a bit more for the product. Adding to this, the product gives consumers lower calories as the fish is steamed not fried. Further, our product is designed to be convenient for consumers to eat anytime anywhere. Consumers can also save time in the kitchen as they do not have to cook. Apart from this, there is no cooking smell in the kitchen. Finally, our mackerel product is offered at affordable prices so as to ensure that any consumers can buy it.